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Performance Advertising

Google Ads Management that turns searches into booked revenue

Every day, people in your area are searching for exactly what you sell. We build and run the Google Ads system that captures that demand and walks it all the way to a booking — not just a click.

Book a Free Strategy Session
400–500Bookings per month — flagship client, 3 outlets
RM2,000Management from, per month
90 daysFirst full optimisation cycle
What it is

What is Google Ads management?

Google Ads management is the ongoing planning, building and optimisation of paid campaigns on Google — Search, Performance Max, Shopping and YouTube — so your business appears the moment someone searches for what you offer. At Tech Minds it also includes the parts most agencies skip: conversion tracking that measures real leads, and landing pages built to convert the clicks you pay for.

Who it's for

Is this for your business?

  • Service businesses whose customers search before they buy — workshops, clinics, agents, firms — and who can handle more bookings than they currently get.
  • SMEs already spending RM3,000–RM50,000 a month on ads who suspect a chunk of it is being wasted, but can't see where.
  • Multi-outlet businesses that need each location's campaigns, budgets and results kept separate and accountable.
  • Owners who want leads on WhatsApp, not "brand awareness" — and want reporting they can read in two minutes.
Problems we solve

Sound familiar?

"The ads spend money but the phone doesn't ring"

Clicks without conversions usually means broad-match waste, weak landing pages, or tracking that can't tell Google what a good lead looks like. We fix all three.

"I can't tell if it's actually profitable"

If your reporting stops at clicks and impressions, you're flying blind. We track every lead to its source keyword, so you know what each campaign earns — not just what it costs.

"An agency ran it before and burned the budget"

You own your account and data with us from day one, the strategy is written down before we spend a ringgit, and every month's report says what we changed and why.

"Leads come in, then go cold"

Speed-to-lead decides who wins the customer. We route leads straight to WhatsApp, and our AI sales agents can qualify and reply in seconds, even after hours.

What's included

Everything a profitable account needs

Strategy, research & account architecture
Market and competitor research, keyword mapping by intent, negative keyword strategy, geo and budget planning per outlet or service area, and a written account structure before anything is built.
Campaign builds — Search, Performance Max, Shopping
Full builds with tightly themed ad groups, responsive search ads written for your offers, asset groups for PMax, product feed setup for Shopping, and ad extensions configured for calls and locations.
Conversion tracking & measurement
GA4 and Google Tag Manager setup, call and WhatsApp click tracking, offline conversion imports where your sales cycle needs them, and value-based tracking so smart bidding optimises toward revenue, not just form fills. See our full tracking & attribution service.
Ongoing optimisation
Weekly optimisation cadence: search-term audits, bid strategy management, budget reallocation to winners, ad copy testing, and quality score improvement. Documented in every monthly review.
Landing pages & remarketing
Dedicated campaign landing pages (via our landing pages & funnels team) and remarketing audiences that bring back the visitors who didn't convert the first time.
Our methodology

How we run Google Ads differently

Revenue math before keywords

We start from your average customer value and close rate, and work backwards to the maximum profitable cost per lead. Every bidding decision afterwards answers to that number — not to Google's recommendations tab.

Intent-tiered structure

Keywords are segmented by buying intent — "near me" and service keywords get their own campaigns and budgets, separated from research-stage terms. High intent never competes with low intent for budget.

Tracking before spending

No campaign goes live until conversion tracking is verified end-to-end, including WhatsApp and call tracking. Smart bidding is only as good as the data you feed it, so we feed it properly from day one.

The click is half the job

Ads control the cost of a click; the landing page controls the cost of a lead. We test landing pages with the same discipline as ad copy, because that's where most cost-per-lead gains actually live.

Decisions in writing

Every month you get a written review: what we changed, why, what it did, and what's next. If we wouldn't spend our own money on a campaign, we pause it and tell you.

Proof

What this looks like in the real world

Automotive · Multi-outlet
400–500 bookings/month

MAD Auto Detailing runs three outlets — Bandar Rimbayu, Puchong and Ipoh — on a search-to-WhatsApp booking system we built end to end: geo-targeted campaigns per outlet, dedicated landing pages, full conversion tracking, and automated follow-up.

Read the MAD Auto Detailing case study →
Tech stack

The tools behind the account

Google AdsSearch, Performance Max, Shopping, YouTube
Google Ads EditorBulk builds and structured account changes
GA4 + Tag ManagerEvent tracking and conversion measurement
Looker StudioYour live, always-on reporting dashboard
WhatsApp Business APIClick-to-chat lead routing and tracking
HubSpot + MakeLead capture, CRM sync and follow-up automation
Deliverables

What lands in your hands

  • Written strategy & account structure document
  • Fully built campaigns in an account you own
  • Verified conversion tracking (calls, forms, WhatsApp)
  • Live Looker Studio dashboard, open any time
  • Monthly written performance review & decisions log
  • Quarterly strategy session with your growth lead
Process & timeline

Your first 90 days

Weeks 1–2

Foundation

Deep-dive session, revenue math, keyword and competitor research, tracking setup and verification, account architecture signed off.

Revenue modellingKeyword mappingTracking QA
Weeks 3–4

Build & launch

Campaigns built in Ads Editor, ad copy and assets produced, landing pages live, budgets staged, campaigns launched with daily monitoring.

Campaign buildsAd copywritingLanding pages
Weeks 5–8

Learn & cut waste

Search-term audits, negative keyword expansion, first ad tests concluded, budget shifted toward the keywords producing real leads.

Search-term auditsNegativesA/B conclusions
Weeks 9–13

Stabilise & scale

Smart bidding moved to target CPA/ROAS on clean data, remarketing layered in, scaling plan agreed for quarter two.

Bid automationRemarketingScale plan
Investment

Clear pricing, no surprises

Management fees are separate from your ad spend — your ad budget goes to Google, our fee pays for the system and the people running it.

Essential

RM2,000
per month
  • One platform (Google Ads)
  • Campaign build & weekly optimisation
  • Conversion tracking setup
  • Live dashboard + monthly review
Start with Essential

Growth Partner

RM3,000
per month
  • Everything in Essential
  • Landing page build & testing
  • Remarketing campaigns
  • WhatsApp lead routing
  • Quarterly strategy sessions
Book a Strategy Session

Full Growth System

RM4,500
per month
  • Everything in Growth Partner
  • Multi-platform (Google + Meta/TikTok)
  • CRM & follow-up automation
  • AI lead qualification
  • Priority support
Talk to Us
What moves the price:
  • Number of outlets, service areas or campaigns managed
  • Whether landing pages and creative production are included
  • Depth of automation and CRM integration behind the ads
FAQ

Questions owners actually ask

How much does Google Ads management cost in Malaysia?
Our management fee starts from RM2,000/month on the Essential plan, separate from your ad spend, which goes directly to Google. Growth Partner is RM3,000/month and Full Growth System is RM4,500/month. Your ad budget depends on your market and goals — we recommend a starting range during your strategy session.
How much should I budget for the ads themselves?
Most of our SME clients start between RM3,000 and RM15,000 a month in ad spend. The right number depends on your average customer value, your service area and how competitive your keywords are — we model this with you before anything goes live.
How fast will I see results?
Campaigns go live within the first two weeks. Expect the first meaningful signal — real leads at a measurable cost — within 30 days, and a stabilised cost per lead by the end of the first 90-day optimisation cycle. Anyone promising page-one results in week one is selling you clicks, not customers.
Am I locked into a long contract?
No lock-in beyond the initial 90-day cycle. Ninety days is the minimum honest window to build, test and stabilise an account; after that we earn the retainer month by month. You own the ad account and all data from day one.
Why not just run Google Ads in-house?
You can — Google makes it easy to spend and hard to spend well. In-house teams typically lose money on broad-match waste, poor conversion tracking and landing pages that leak. If you have a dedicated, trained media buyer, keep them; if Google Ads is a side task for someone, it will underperform a managed account.
Do you work with businesses outside Kuala Lumpur?
Yes. We run campaigns across Malaysia and Southeast Asia. Location targeting is set around your outlets or service areas — our flagship automotive client runs three geo-targeted campaigns for three different outlets.
What do I actually get every month?
Active campaign management on a weekly optimisation cadence, a live reporting dashboard you can open any time, a written monthly performance review with decisions and next steps, and a quarterly strategy session. No PDF-of-screenshots reporting.
Do you handle the landing pages too?
Yes, and we recommend it. Ads decide the cost of a click; the landing page decides the cost of a lead. Our landing pages & funnels service builds dedicated, conversion-tracked pages for every campaign, which is where most of the cost-per-lead gains come from.
Free download

The Google Ads Self-Audit Checklist

Twenty checks you can run on your own account in 30 minutes — the same ones we run in week one — to find where your budget is leaking right now.

We'll WhatsApp it over. No spam, no drip sequence.

Ready to turn search demand into bookings?

Book a free strategy session. We'll look at your market, your numbers and your current account — and tell you honestly whether Google Ads is your best next ringgit.

Book a Free Strategy Session