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Performance Advertising

LinkedIn Ads that put you in front of the exact companies you want as clients

No other platform lets you choose your audience by job title, industry and company size — and no other platform punishes sloppy campaigns with higher costs. We run LinkedIn for Malaysian B2B the disciplined way: sharp ICP targeting, offers worth a professional’s time, and every lead tracked through to pipeline.

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Role-levelTarget by title, industry, company size
B2B-firstBuilt for five- and six-figure deals
Pipeline-judgedReported to opportunities, not clicks
What it is

What is LinkedIn Ads management?

LinkedIn Ads management is running paid campaigns on the only platform where professional targeting is native: audience architecture built from your ideal client profile, offers and creative that earn a busy professional’s attention, lead capture, and measurement through to pipeline. LinkedIn’s clicks are the most expensive in social — which is exactly why it rewards discipline and honest maths on deal value. Every lead lands in instant qualification the moment it arrives.

Who it’s for

Is this for your business?

  • B2B companies whose deals are worth five or six figures — where a handful of right-fit leads a month changes the year.
  • Firms selling to specific roles — HR heads, CFOs, plant managers — that consumer platforms simply can’t isolate.
  • Teams that tried boosting LinkedIn posts, paid premium prices for vanity reach, and concluded the platform doesn’t work.
Problems we solve

Sound familiar?

“Meta sends us the wrong people”

When you sell to businesses, consumer platforms send you consumers. LinkedIn’s targeting starts from the org chart — the audience is the entire point.

“LinkedIn clicks cost a fortune”

They do — which is why the offer and the maths matter. At B2B deal values, an expensive click into real pipeline beats a cheap click into noise. We make sure the funnel deserves the CPC before you pay it.

“Leads download, then ghost”

A whitepaper download isn’t a buying signal by itself. Speed and qualification decide its value: instant follow-up, honest scoring, and sales only sees the real ones.

“We can’t connect ads to closed deals”

B2B cycles run months, so last-click reporting lies. We wire CRM attribution so campaigns are judged on the pipeline they created, not the week’s form-fills.

What’s included

The full B2B pipeline system

ICP & audience architecture
Your ideal client profile translated into layered LinkedIn audiences — titles, industries, company lists, retargeting pools — with exclusions that stop budget bleeding.
Offers & ad creative
Offers that earn a professional’s attention — assessments, benchmarks, genuinely useful assets — plus ad copy and visuals built for the feed and tested in rotation.
Lead capture & routing
Lead Gen Forms or landing pages chosen case by case, instant CRM sync, and qualification routing so sales sees hot leads in minutes, not Mondays.
Pipeline measurement
CRM-connected reporting: cost per qualified lead, per opportunity and per ringgit of pipeline — the numbers a CFO respects.
Our methodology

How we run LinkedIn differently

Deal-value maths first

Before spending, we model it: your deal value, close rates, and what a qualified lead is worth. If LinkedIn’s costs can’t pay at your economics, we say so and point you to a channel that can.

Offer over audience

Most “LinkedIn failures” are boring offers shown to perfect audiences. We build the asset or angle worth a busy professional’s click before touching campaign settings.

Follow-up is half the channel

B2B leads cool in hours, not weeks. Instant CRM sync, instant first touch — automated where appropriate — then human selling with full context attached.

Judge quarters, not weeks

B2B pipelines move slowly. We report weekly signals honestly but hold the channel to quarterly pipeline verdicts — the timeframe where truth lives.

Proof

What this looks like in the real world

Performance systems · Method, transferred
One operating system

The discipline behind MAD Auto Detailing’s 400–500 bookings a month — tracked spend, instant follow-up, every lead worked until it answers — is channel-agnostic. Our LinkedIn campaigns run on the same operating system, pointed at boardrooms instead of car parks.

Read the MAD Auto Detailing case study →
Tech stack

The tools behind the work

Campaign ManagerLinkedIn targeting, bidding and Lead Gen Forms
Insight TagSite audiences and conversion signals
HubSpotLead routing and pipeline attribution
Make.comInstant lead sync and team alerts
Landing pagesWhere offers need more persuasion room
Looker StudioPipeline-level reporting
Deliverables

What lands in your hands

  • ICP document and audience architecture
  • Offer strategy with lead-magnet asset plan
  • Live campaigns with tested ad rotation
  • Instant lead-to-CRM routing with alerts
  • Monthly report: cost per qualified lead and pipeline
  • Quarterly channel verdict against deal economics
Process & timeline

Your first 90 days

Weeks 1–2

Economics & ICP

Deal-value modelling, ICP definition, audience architecture, offer chosen.

Deal mathsICPOffer
Weeks 3–4

Build

Campaigns, ads and capture built; CRM routing and attribution wired.

Campaign buildCreativeCRM wiring
Weeks 5–8

Launch & learn

Live spend, audience and creative tests, lead-quality feedback loop with sales.

LaunchTestingQuality loop
Weeks 9–13

Scale what pays

Budget concentrated into proven segments, retargeting layered on, pipeline reporting matures.

ScalingRetargetingPipeline report
Investment

Clear pricing, no surprises

Management fees are separate from any ad or platform spend — your budget goes to the platforms, our fee pays for the system and the people running it.

Essential

RM2,000
per month
  • LinkedIn Ads (strategy, creative, management)
  • Build & weekly optimisation
  • Conversion tracking setup
  • Live dashboard + monthly review
Start with Essential

Growth Partner

RM3,000
per month
  • Everything in Essential
  • Landing page build & testing
  • Remarketing & retention flows
  • WhatsApp lead routing
  • Quarterly strategy sessions
Book a Strategy Session

Full Growth System

RM4,500
per month
  • Everything in Growth Partner
  • Multi-channel management
  • CRM & follow-up automation
  • AI lead qualification
  • Priority support
Talk to Us
What moves the price:
  • Ad budget and number of segments managed
  • Lead magnet and landing page production in scope
  • Depth of CRM attribution and sales-loop integration
FAQ

Questions owners actually ask

What budget do LinkedIn Ads need in Malaysia?
Enough to buy meaningful data — LinkedIn clicks in Malaysia commonly cost several times what Meta charges, so thin budgets learn nothing. The maths works when deals are worth thousands, not tens. We model your economics first and recommend a test budget with a verdict date, or tell you the channel doesn’t fit.
Is LinkedIn even active enough in Malaysia?
Yes — professionals in enterprise, finance, tech and manufacturing are active and reachable, and the regional HQs in KL deepen the pool. It’s thinner than consumer platforms, but for B2B it’s the only place targeting starts from the org chart.
Lead Gen Forms or landing pages?
Forms convert cheaper because they pre-fill; landing pages qualify harder and sell better. Rule of thumb: forms for simple assets and known brands, landing pages for considered offers and stricter qualification. We usually test both and let cost per qualified lead decide.
Why do our leads download but never buy?
Because a download is interest, not intent. The fix is the offer ladder and the follow-up: value asset first, a qualifying next step, instant first touch, and scoring so sales works the warm ones. That system is part of this service, not an optional extra.
Our founder already posts well on LinkedIn. Do we need ads?
Keep posting — organic founder content and paid pipeline are different machines that compound. Paid adds reach you don’t have to earn post by post, aimed at your exact ICP, and we retarget the audience your content already warmed.
Are there lock-in contracts?
Month-to-month after the first quarter. We ask for three months because B2B pipelines are slow to prove either way — after that, the pipeline report keeps the engagement honest.
Free download

The B2B Ads Economics Worksheet

Plug in your deal value, close rate and sales cycle to see what a qualified lead is worth — and whether LinkedIn’s premium clicks pay at your numbers, before you spend anything.

We’ll WhatsApp it over. No spam, no drip sequence.

Ready for a pipeline you chose on purpose?

Book a free strategy session. Bring your ideal client profile and deal size — we’ll model the economics and show you the campaign we’d build.

Book a Free Strategy Session